Laurus Consulting Group - Strategy fot Success

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Who We are


The Company

In 2008, a group of professionals from the Israeli Prime Minister's Office came together to create an innovative consulting firm. The idea was to utilize the group's collective knowledge, experience and relationships to assist senior decision makers in their challenges.


We felt that the term "Strategy" was often misused and generally misunderstood. We wanted to reinstate strategic planning as a distinct, "big picture", top-down process, building from plan to tactics.



The Managing Team

Oren Magnezy, Founder and Chairman

Oren Magnezy Oren Magnezy is a leadership and management consultant. From September 1999 through August 2008, Magnezy served on Ariel Sharon’s immediate staff and in the 29th, 30th and 31st Israeli governments, under Prime Ministers Ariel Sharon and Ehud Olmert. Amongst his various duties, he was an assistant to the Chief of Staff of the Prime Minister, Senior Assistant to the Director General of the Prime Minister’s Office and ultimately Prime Minister’s Adviser and Director of Parliament Affairs. Upon completing his Fellowship at Harvard Kennedy School, he was named Founding Director of the Agency for Economic Development of the Minorities Sector in Israel. During his tenure at the Prime Minister's Office, Magnezy was highly involved in forming and implementing national projects such as the Disengagement Plan from Gaza and in other major social and economical reforms. Oren holds a dual degree in Law and Government from the Interdisciplinary Center in Herzliya, Israel and a Masters Degree in Public Administration from the John F. Kennedy School of Government at Harvard University as a Wexner-Israel Fellow.



Avraham (Avi) Bar, CEO

Avraham Avi Bar Avi is a Social and Organizational Psychologist. Bar has vast experience in consulting to large organizations in Israel. His job as an analyst at the Israeli National Security Council and as a special consultant and project manager at the Department of Policy Planning at the Prime Minister's office enabled him to uniquely observe and examine large organizations, understand its problems and lead a management team to find new and effective solutions. Among his challenges as an adviser at the Prime Minister’s office Bar led a major change in Israel’s national home front security concept after the Second Lebanon War and directed a team from several government ministries to form a 3 years master plan for government investments in the north of Israel. Bar holds a bachelors degree in Psychology and Public Administration as an "Atidim" fellow and has a pending Masters degree in Social Psychology, both from the Hebrew University in Jerusalem.



Benjamin L. Sack, Managing Director, International Division

Ben Sack For more than two years Ben served as an advisor and speechwriter to Ambassadors Sallai Meridor and Michael Oren at the Embassy of Israel in Washington, DC and ultimately became the Director of National Initiatives and State Government Relations. In this capacity, Ben worked with the state and local governments, the organized Jewish community of North America, a range of national special interest groups and helped coordinate these activities with the nine Israeli Consulates around the United States. Previously Ben worked for the National Conference on Soviet Jewry, and served on the staff of Senator Bill Nelson (D-FL) on issues pertaining to Foreign Affairs, Defense, Veterans Affairs, Intelligence and others. Ben received a bachelor's degree in Liberal Studies focusing on Business and Political Theory from the University of Central Florida in Orlando. He is a native of Austin, TX and currently lives in Tel-Aviv.



Laurus